Growth today is built on audacious thinking and doing.
And that starts by reconstructing how you as brands
interact simply and quickly with the people you serve,
ultimately toward a goal of action and advocacy.
Old-school thinking drives familiar behavior.
We're for those interested in the unfamiliar.
Full-service is lip service.
Changing the trajectory of a brand requires the stomach for a thrill ride and the intelligence for a seat belt.
We’re not just a partner, we are audacious, a collection of four uniquely talented marketing and customer experience teams
who revel in uncovering actionable opportunities versus solving one-off problems. All so brands can unlock outcomes faster.
Each team is equipped with smart yet practical people and enabling technology and resources best suited to the task at hand.
As such, we are decidedly full-fledged, not full-service. We are four teams serving distinct needs:
Digital Design + Development
Sitewire designs, builds and manages digital properties you own as a brand, from people-focused site interactions to social media experiences. Laser-focus here builds markets and lessens your reliance on advertising and other pay-to-play media.
Customer Experience Consulting
Cast & Hue looks at what you do through the lens of the people you serve, designing digital and in-person experiences that address their concerns first. This empathy-based practice drives satisfaction, morale and outcomes.
August United marries influential people on social media with brands looking for authentic, credible voices to share brand-relevant stories and experiences. This, in turn, creates a true market position and promise a brand deserves in the minds of the people it serves.
Performance Marketing / Media Buying
Tailwind supports your sales trajectory by buying specialized media that drives people through the funnel faster and more efficiently than you can do on your own. Our focus on performance media delivers an efficient source of leads or sales toward your business goals.
The clients we serve.
Our four agency teams are proud to partner with regional, national and international brands.
Four agency teams. One aligned management.
Under our one roof are four teams satisfying unique needs. Yet these four teams play well together too. They challenge themselves to think how they can combine efforts when it benefits and accelerates a client's goal, all in a way that is seamless for the people we serve.
index card ramblings on how brands can best serve people.
audacious outlasts and outperforms cautious
In marketing, audacity outperforms caution. Earmarking your budget to the tried-and-true because it's what you know and have confidence in unwittingly gives room for more nimble and adventurous others to learn and grow through speed and a hacker mentality.
Effective marketing today means: Planning. Testing. Learning. Resetting. And doing this on an ongoing basis. If we look at facts, not anecdotes, we can continually improve and do so from a zero-based budget that iterates from what works and favors action over caution.
audacious: an intervention for the ridiculous
Yes, it's absolutely ridiculous: intaking information, then locking away the "experts" in a room for a month, only to reveal the "perfect" solution in a beautifully orchestrated, dramatic unveiling. Yet that's par for the course in ad land.
Audacious involves the true experts, you as a brand and the people your brand serves, through every step of the process. And doing so in environments outside the agency "war room." No surprises, no ultimate unveiling; rather, collaborating for the best outcome.
audacious owns, while precarious rents
Why invest heavily in short-term transactions that come through the one-time renting of eyes and ears owned by publishers and broadcasters? It's quite a precarious situation for long-term relationships.
For the audacious like Red Bull, Volvo Trucks and others, it's about making your own media so that you can engage in sustained, valuable relationships with the people you serve - no intermediary necessary.
audacious targets where egregious transacts
Egregious: Expecting a larger share of voice or wallet spending media dollars in the exact same way, accepting the immense waste in buying "thousands" or "points," a vestige of non-targeting through mass media.
Audacious: Earning your right to a larger share of wallet by providing what people want exactly when they need it, be it through paid or made media. Decreased waste for you means decreased interruptions for the people you serve: win-win.